In today world of information and communication boom, the methods of marketing and advertising have changed drastically. With the increase in computer and web usage at home by all members of the family ¨C web promotion can not be overlooked. No marketer can ignore this media of - World Wide Web. Marketers are looking at integrated marketing plans which include the tradition mix and the web.

The customer has become aware. He has started to seek information by going online and searching the web to feed his curiosity and thirst for knowledge about the product, service, company or person in concern. They could be using the web to find information on a new product or service, offices and store locators, new schemes. Various search engines have come into being to aid the customer.

Creating your own website is the first step towards web promotion. You have to follow it with banner advertisement placed on other websites; creating your own pop-up advertisement. But with the advancement of technology, many viewers are now staring to use software which screen or even block the tradition banners and pop-up ads. This calls from having your own website being submitted to the various popular search engines and directories. If you deal in a specialized product and service then you can list with the specific directories. You may also be required to undertake link exchange with other beneficial websites.

One may ask why the marketer should do all this. Well the answer is quite simple - Web gives the marketer a platform to provide his information both marketing as well as corporate. In addition to that the marketers can use the web to get information from the customer through mailing list, email newsletters, online advertising, discussion groups, and research panels. He can offer his customer sale of products online, offer special online discounts. He no longer needs the middle man and his store is open all 24 hours.

Today, web is not only restricted to text, you can have video feed, live radio and interactive programs. The marketer can be market or launch anything from a product to a service to a game to even a new song or album. He can reach an audience which is spread across the globe. His customer can be living in any part of the world and he can still trade with them.

Further he can use the web to provide certain goodies. In a sense, that when a customer visits the marketer¡¯s website he may be offered a special price, a discount coupon he can use anywhere he shops, membership which allows him special privileges. This can in turn bring about customer loyalty and customer retention.

But as a marketer never forget your Netiquette. Use a mailing lists not spam. Spamming will cripple your traffic, and quite possibly put your Web site out of business, as all hosting services have strict anti-spam policies, and will cancel the account of a spammer in a heartbeat.